Newport Beach, California
Brendon Kennedy
I build digital infrastructure for businesses the big platforms won't serve — and when I'm not doing that, I read a lot of neuroscience and metabolic research and test it on myself. This is the catalog: what I'm reading, what I'm running, what's actually supported by the evidence, and where I'm still figuring it out.
Latest
- Neuroscience
ADHD and the Dopamine Story: What I'm Reading Right NowWhat current neuroscience says about ADHD as a dopamine-signaling and executive-function difference, and the focus habits I'm testing.
- Neuroscience
Exercise and ADHD: What the Attention Research Actually ShowsWhat meta-analyses actually say about aerobic exercise, attention, and executive function in ADHD — honest effect sizes, not a cure.
- Fasting
72-Hour Fasting, Autophagy, and Apoptosis: What the Science Actually ShowsA source-checked look at what a 72-hour fast really does to autophagy and apoptosis — and exactly where the human evidence stops.
- Metabolic health
Alcohol and the Brain: The 2023 'No Safe Level' Picture, HonestlyThe 2023 WHO 'no safe level' position, alcohol as a Group 1 carcinogen, and its sleep and brain effects — plus my honest cutting-back journey.
- Search & SEO
Entity SEO and Structured Data: How Search Engines Tell 'Things' ApartHow Person/Organization schema, sameAs, and knowledge-graph signals identify entities — and why common names need disambiguation.